Mentos Breaks a World Record
Last night was an awesome time to be in Cincinnati. Because Perfetti Van Melle (Mentos' parent brand) is based out of Erlanger, KY, they chose our remodeled Fountain Square as the place to make history. Unbeknowst to me, there was a world record for the most simultaneous Diet Coke & Mentos fountains... and we were going to break it with 500.
Mentos did a great job of getting word out through billboards, painted buses, radio support, etc. I heard about it through their site, which outlines the challenge.
After standing in line for an hour, we were allowed to turn in our waivers and take our designated place. We were equipped with rain ponchos, goggles, some Mentos swag, two tubes of Mentos, a 2-liter of Diet Coke and a page of instructions. We still had a sweaty hour to go, but Mr. Redlegs and Gapper came in to entertain the crowd.
Eepybird presented some of their choreographed fountains right at 6pm, then instructed us on how to do our own. Finally, the countdown came and 500(ish) fountains rained disgustingly hot Diet Coke everywhere. There was an official from the Guiness Book of World Records, so while we watched the replay on the jumbotron, he made sure we did in fact break a world record and announced it from the stage while everyone cheered.
It was a fantastic event, and very fun. Keep an eye on GetFreshWithMentos.com-- they should be uploading video(s) some time today.


1 Comments:
Well that was some record but I'm sure it can be beat! Come on Britain let's soak'em.
If you'd like to get involved e-mail Kim@tt-holdings.com
June 06, 2007
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